Read the Exclusive IQ Mag Interview with Storm Founder Eric Zho

November 3, 2017

in Clients,Events

China’s concert industry is on the verge of an era of “explosive growth”, according to one of its most successful homegrown music execs, with a booming middle class and ever-growing appetite for dance music laying the groundwork for the country to become a true live music colossus.

Speaking by phone from the company’s HQ in Shanghai, A2Live founder Eric Zho – whose vast EDM empire includes promotion, booking, artist management and record label divisions, as well as the property for which he is best known, the five-city Storm festival, which welcomed 250,000 attendees last year – tells IQ he is “trying to build a 360° music ecosystem” in a country home to 1.4 billion people – almost 19% of the world’s population.
Zho started Storm in 2013, and has since then been a key player in the development of the local electronic dance music (EDM) scene into what he describes as “hippest thing” among China’s young middle-class consumers. While Western pop superstars such as Taylor Swift and Justin Bieber are always “definitely going to sell out” when they visit China, he says, a burgeoning nightclub culture has led to EDM being Chinese millennials’ music genre of choice.

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